Press release -
Smart solutions for restaurants and businesses – Reusable instead of disposable with the Villeroy & Boch To Go Collection
Coffee and tea have never been as popular and portable as they are today – coffee on the go is now firmly established in the food service industry as well as in everyday working life: the practical lidded cups can now be seen everywhere, be it on desks, at team or customer meetings or on the go. However, standard disposable cups made from paper or plastic squander precious resources and generate a huge amount of waste that burdens the environment while also becoming increasingly more expensive for companies.
Reusable mugs made from porcelain: The better alternative
The solution is: reusable instead of disposable. The Villeroy & Boch To Go collection is a better alternative to disposable crockery. After all, the sophisticated concept avoids waste and saves costs: reusable mugs made from porcelain can be used for several years, thereby eliminating the recurring costs of purchasing disposable products. The high-quality travel cups are also tasteless, non-toxic and eco-friendly as they are made purely from natural raw materials.
The innovative porcelain lid with an ergonomic drink opening, novel closure and high-quality silicone seal closes firmly, yet is still very easy to open. This means that cups can be carried safely when full and provide a pleasant drinking experience. The special feature: the porcelain lid can quickly and easily turn selected mugs from various Villeroy & Boch collections into travel mugs.
On-the-go tableware: Pretty straightforward
The To Go range now includes new designs that complement the existing classic white mugs and the Indigo, Jade and Rose patterns inspired by the famous “Mettlach tiles”. They have been joined by a new mug with a lush soft green motif, two versions with cool gradients in green and pink as well as a mug with a trendy marble look. A highlight is the version in pure matt black with an elegant velvety feel that perfectly matches the The Rock collection. Another new feature: size S is a practical alternative for anyone who wants to travel light – and its 290 ml capacity is still large enough for favourite drinks.
Matching the mugs, the range includes porcelain bowls in three sizes, which are perfect for taking salads, snacks or a packed lunch on the go. They can also be closed with lids, providing a straightforward option for guests to take a packed lunch, prepared by the kitchen, with them and enjoy elsewhere. Moreover, employees can use the porcelain bowls to take food out of the canteen at mealtimes. All products from the To Go collection are microwave-safe so they can be used to quickly reheat hot drinks or food. After use, they can be simply and hygienically cleaned in the dishwasher.
Branded look: To Go crockery with company logos
The Villeroy & Boch designers can customise the To Go porcelain to match the customer’s corporate design. The logo or company tagline can be featured on any product, even prominently on the porcelain lid. Individual décors in corporate colours are also possible.
The high-quality porcelain To Go products are a stylish way for businesses from practically any industry as well as innovative hotels, restaurants and even cruise ship operators to position themselves as responsible companies.
Photos for download: https://cs.villeroy-boch.com/o...
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Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Dining & Lifestyle, and is active in 125 countries.