Press release -
Protecting the environment and oceans – To Go porcelain range
A ban on single-use plastics will come into effect in the European Union on the 3rd of July 2021. This will make disposable takeaway cups, straws, single-use cutlery, including items made from organic-based or biodegradable plastics, and other environmental scourges a thing of the past. When it comes to finding alternatives, Villeroy & Boch has a clear solution: its porcelain To Go mugs, To Go bowls and lunch boxes are infinitely reusable, attractive and contain no toxic substances. What’s more, drinks and food taste just as good and authentic on the go as they do at home.
Bye-bye plastic, hello porcelain
On the way to work, on a break or out for a walk in the park: grabbing a takeaway coffee has long been part of everyday life. Every hour, around 320,000 single-use cups are used for hot drinks in Germany, according to the Federal Ministry for the Environment. 140,000 of these are takeaway cups. The result: carelessly discarded cups litter the landscape, end up in the oceans and harm animals. So it’s clear: nobody will miss single-use plastic, least of all the environment. Unfortunately, many alternatives are not perfect. Not all plastic-free versions are taste-neutral and free from harmful substances. Porcelain, on the other hand, offers numerous advantages as a travel mug: It is dishwasher-safe and can be recycled almost infinitely. Porcelain is also free from harmful substances and allows an absolutely authentic flavour. Villeroy & Boch uses only Premium Porcelain for its To Go mugs – from the mug to the lid. Available in two sizes and with different designs, including an option for personalisation with the customer’s corporate design, the To Go mugs are a high-quality and durable alternative.
Reusable instead of disposable – To Go porcelain bowls and lunch boxes
The EU-wide ban affects disposable food containers as well as single-use takeaway cups. From 2023, restaurants and catering outlets will be obliged to sell takeaway food and drinks in reusable rather than single-use containers. A good solution: coordinating with the To Go mugs, Villeroy & Boch offers porcelain bowls in three sizes which are perfect for salads, snacks or a packed lunch on the go. They can also be closed with lids, providing a straightforward option for guests to take a packed lunch, prepared by the kitchen, with them and enjoy elsewhere. After use, they can be simply and hygienically cleaned in the dishwasher.
The new To Go & To Stay collection offers even more choice in sizes and shapes: rectangular and round Premium Porcelain lunch boxes in the sizes S, M and L are perfect to hold breakfast, lunch or a picnic. To transport drinks and liquid foods such as soups or smoothies, the To Go & To Stay range includes two mugs made from white Premium Porcelain with a capacity of 0.3 or 0.45 litres, with matching lids for airtight clo-sure. They can also be used as drinking mugs, as the lid with the ergonomic drink opening from the To Go collection offers a perfect fit.
Photos for download:
To Go porcelain mugs and bowls: https://cs.villeroy-boch.com/o...
To Go & To Stay: https://cs.villeroy-boch.com/o...
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Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Dining & Lifestyle, and is active in 125 countries.