Press release -
Villeroy & Boch Inspiration Days 2023: Ceramic specialist, lifestyle provider and reliable trade partner
Trends, innovations and inspiration – presenter Fero Anderson led the nearly 60-minute digital Villeroy & Boch Inspiration Days 2023 under this maxim. The participating partners were able to learn about the 275th anniversary, the current new products and personal insights into the life of surprise guests Wendelin von Boch-Galhau and Maria von Boch.
Villeroy & Boch: Progress and persistence
“The anniversary motto 275 Years Creating Homes reflects the vision of Villeroy & Boch: We want to makes houses into homes”, explained Gabi Schupp, Dining & Lifestyle board member, and took the guests on a brief journey from the beginnings of the ceramic specialist to today. “Ceramics are our strength and are in our genes, but there is so much more: In recent years, we have transformed into a comprehensive lifestyle provider that beautifies the lives of our customers with great table decorations, but also with beautiful gifts, stylish home decorations and products, which contribute to a sustainable lifestyle”. She thanked the partners for their trust in this path and change.
During all of the changes and all of the transformation that 275 years of successful company history bring with it, Villeroy & Boch also stands for consistency and reliability. These are values that are anchored in the company by the Boch and Villeroy families and are still lived to this day. In this sense, Andreas Schönfelder, Sales Director for Dining & Lifestyle, promised continued excellent service, quality, reliability and delivery reliability for 2023, despite the tense situation on the raw materials market. He also expressed his thanks for the trusting cooperation in the past year.
The new product features for 2023 and the anniversary collection
Anderson wanted to know from Marketing director Claudia Knaupp what the big trends would be for 2023. “Originality, sensuality and optimism are influencing the trends and designs this year”, she explained and presented the resulting major trends for 2023 and this year’s numerous new product features. These included, among others, the long-awaited and anticipated anniversary collection, consisting of La Boule Paradiso, Birthday Cake Paradiso, as well as five cups with popular Villeroy & Boch patterns, and four cups that were designed for the anniversary exclusively by members of the founding Villeroy and Boch families.
The anniversary collection symbolically stands for the trend of ‘revised retro’, which draws on the familiar to create something new. Even on its own, La Boule is an enduring piece of the company’s history and a perfect example of how to create contemporary new interpretations of design icons. In 2023, it will be combined with the historic decor Paradiso – a classic blue copperplate – in a modern version and the accent colour of orange. The same decor will be seen on the Birthday Cake Paradiso: The birthday cake made of Premium Porcelain is a befitting way to celebrate the anniversary. And the anniversary cups with some of the most popular decor in a heart shape show: We love Villeroy & Boch!
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Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom & Wellness and Dining & Lifestyle, and is active in 125 countries.
