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The Rock
The Rock

Press release -

The Rock - Versatility in an authentic shale look

The theme of "nature and naturalness" is more of a growing trend than ever in the gastronomy scene: demand is high for ambitious cooking, made with high-quality ingredients, as local to the region as possible. With The Rock, Villeroy & Boch presents the perfect collection to complement this food trend. The design of The Rock is inspired by shale: the characteristically rough stone structure, developed over millions of years, has been reinterpreted, the look and feel now authentically incorporated into premium porcelain using the latest production technology. With detailed authenticity – even the typical, lightly fractured chopping edge created during the handcrafting of traditional shingles has been copied as an exposed edge on the transition from the rim to the side of the coupe plate.

The Rock plays with two types of structures: All elements of the coupe plate are decorated with a fine all-over shale relief that looks particularly realistic and emphasises the sleek design composition. On cups and saucers with a rim and well, the relief structure is used solely on the rim. All items are available in two colours: The deep black of the Black Shale, which is inspired by the natural stone colour of shale, and the extraordinary, white of the White Glacier allow you to visually elevate dishes and serve them with a high-contract wow factor.

The extensive range of The Rock allows for versatile possible applications: Glass breakfast and demitasse cups and bowls are suitable for breakfast, afternoon coffee or tea. Flat rectangular and square plates and platters, both available in two sizes, bring a contemporary and stylish aspect to the collection with their modern design. Whether used on their own or together with the existing round forms, they unlock the possibility of exciting table or buffet displays.

All of the ceramic pieces from The Rock come have coloured shards of premium porcelain and are enhanced with a special glaze. Although hard to differentiate from real shale, the crockery scores highly with the practical choice of ceramic as a material and is dishwasher-safe.

Images available for download: https://cs.villeroy-boch.com/a...

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Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom & Wellness and Dining & Lifestyle, and is active in 125 countries.

Contacts

Corinne Weyrauch

Corinne Weyrauch

Press contact PR Manager Dining & Lifestyle +49 (0) 6864 / 81 27 71