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Modern Cities
Modern Cities

Press release -

Modern Cities: Modern metropolises and their landmarks

Paris, Tokyo, Sydney, Moscow – everyone has their own personal impressions of these world cities. Whether memories of a city break, an unforgettable visit to the opera or simply a yearning to finally return to a special place. In 2021, Villeroy & Boch is once again paying tribute to the world's most vibrant cities and immortalising their iconic landmarks on the NewWave coffee mug – a classic that has become a modern tableware icon in its own right. The perfect gift to help pass the time until the next city break.

Twelve cities, four continents, two colours

Almost ten years after the launch of the successful NewWave Caffè Cities of the World series, the popular collection is now revealing a new look. The NewWave mugs still feature twelve cities from four continents, but the design has been completely revised and modernised to create a striking black-and-white contrast with black lines on pure Premium Porcelain.

To give and collect

From the Eiffel Tower to Big Ben and the Brandenburg Gate: each NewWave Modern Cities mug presents a selected landmark accompanied by the name of its home city. The fine hand-drawn lines make each mug unique – as different as the cities they depict. As well as making an attractive set, the mugs are also ideal as individual items: as a gift for someone special, a souvenir from your favourite city or to savour the anticipation for a planned trip. And for those with a passion for collecting, with NewWave Modern Cities you can enjoy all the fascination of the twelve selected world cities in your own home.

Photos for download: https://cs.villeroy-boch.com/o...

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Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Dining & Lifestyle, and is active in 125 countries.

Contacts

Lioba Wagner

Lioba Wagner

Press contact PR Manager B2C +49 (0) 6864 / 81 13 30
Corinne Weyrauch

Corinne Weyrauch

Press contact PR Manager Dining & Lifestyle +49 (0) 6864 / 81 27 71