Press release -
Amazonia – The exotic world of the Amazon in fascinating décors
Amazonia. That is the name of the extravagant collection by Villeroy & Boch, a col-lection inspired by the fantastic world of the Amazon. Since adventurers and explorers the likes of Alexander von Humboldt or Charles Darwin began setting out for Central and South America in the late 18th and early 19th centuries to discover and investigate native flora and fauna there, people in Europe have had a fascination with the unbelievably diverse and colorful plant and animal world of the Amazon region. As a result, South America was stylized to a kind of botanical and zoological paradise. What’s more: the colorful blossoms, the luxuriant vegetation and the rich variety of exotic species of animal made their way into European culture, where they remain familiar motifs in works of art and decorative objects to this day.
Against this backdrop, Villeroy & Boch has created with Amazonia a high quality collection, made of the finest Premium Bone Porcelain: exotic décor motifs, have now received a contemporary interpretation and have been generously transposed to objects in porcelain. Each item of the Amazonia collection tells its own, self-contained story and presents a most aesthetically appealing composition depicting the animal and plant kingdom of the Amazon. These, true-to-life natural motifs, lovingly executed down to the smallest detail, are the result of extensive study of the animals and plants selected for the collection: breathtakingly beautiful hummingbirds and colorful heliconius butterflies, mesmerizingly blue passion flowers, yellow orchids and the red blossoms of the calliandra shrub are rendered so vividly in their urgent colorfulness and luminosity that they almost seem three-dimensional.
Solitary gems and highlights on the table
Whether for an exotic dinner or a luxurious lunch - the combination of clear, angular form and playful, opulent décor turns every occasion into an exciting journey to the far reaches of the Amazon region with Amazonia. Individual pieces such as an etagere, porcelain box, napkin rings or coasters, in combination with the tableware collection, celebrate this exotic flair in the entire interior, but also have a particularly impressive effect as solitaires. And as an exquisite gift, Amazonia is of course also suitable for all those who like to travel to distant countries, love exotic things or live in extravagant interiors.
Whether as a high-impact decorative gem or staged in completely new and unexpected ways on the table – the harmonious forms and spectacular colors of Amazonia are the perfect match for discreet and opulent furnishings alike.
Pictures to Download: https://cs.villeroy-boch.com/o...
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Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Dining & Lifestyle, and is active in 125 countries.