Villeroy & Boch opens new Outlet at Company Headquarters in Mettlach

As part of the site development project Mettlach 2.0, the Villeroy & Boch Group will be opening a new Villeroy & Boch outlet on 2 November 2024, right on the company’s historic premises in Mettlach. This project is an integral part of the extensive modernisation measures at the site. With a sales area of 900 square metres, the new outlet will offer a diverse shopping experience.

Modern shopping experience in a historic ambience

The outlet is located in a former production hall of the Faïencerie, Villeroy & Boch's first mechanised tableware factory. Here, the centuries-old history of the company meets modern architecture and design. The combination of tradition and contemporary style creates a special shopping experience and makes the outlet a central point of contact for the brand. Both timeless classics and modern designs are on offer in various sales zones alongside changing seasonal themes and current product highlights.

Expanded range and special offers

The outlet not only offers reduced items but also current collections at regular retail prices. Monthly changing offers provide additional appeal. For the opening, special deals are also planned over several weeks.

In addition, the new outlet is closely linked to another new attraction, Villeroy & Boch World, which will celebrate its opening in January 2025. This will bring visitors closer to the traditional history and modern innovations of Villeroy & Boch and provide a comprehensive insight into the company.

Another milestone of Mettlach 2.0

In recent years, Villeroy & Boch has carried out extensive construction and refurbishment work at the company site. The entire grounds of the Old Abbey in Mettlach, which has been the company's headquarters for over 200 years, have been gradually renovated and revitalised. As part of this process, the headquarters of the family-run company will become more accessible to visitors. The redesign, in particular the new footpath, also provides a link between the town centre and Mettlach railway station, thus helping to improve the infrastructure around the company's site.

‘The new outlet is an important step in our long-term location strategy to make the company headquarters in Mettlach even more attractive. It reflects our vision of combining tradition and modernity and offering our customers a special experience. With the imminent opening of Villeroy & Boch World, we will be expanding this experience by offering a fascinating journey through our company history and innovations,’ explains Gabi Schupp, CEO of Villeroy & Boch AG.

Opening hours outlet from November 2024

Monday to Friday 09.30 - 19.00 hrs

Saturday 09.30 - 18.00

Sundays and public holidays 2.00 - 6.00 pm

The outlet is closed on the following Sundays and public holidays

17.11.2024, 24.11.2024, 08.12.2024, 15.12.2024, 22.12.2024, 25.12.2024, 26.12.2024, 29.12.2024