Press release -
Ideal Standard: Introducing Ceralife O an C: A New Era of Sleek, Sustainable Tap Design
Combining minimalist aesthetics with eco-conscious innovation, the Ceralife O and C tap collections offer an ideal blend of sustainability, performance, and everyday practicality.
Designed by Roberto Palomba, these dynamic new collections offer a contemporary aesthetic, each with a distinct character. Ceralife C features crisp, geometric lines with rounded edges for a bold, modern look, while Ceralife O embraces soft, organic curves that bring a sense of flow and ease to the space. Whether for bathroom basins, kitchen sinks, baths, or shower controls, these taps deliver effortless style and versatility. Available in classic chrome and silk black, they pair seamlessly with Ideal Standard’s Ceratherm shower systems, ensuring a cohesive, contemporary bathroom design.
The new Ceralife collections place a strong emphasis on sustainability – from manufacturing to daily use. Engineered for maximum efficiency, these taps actively reduce CO₂ emissions, conserve water and energy, and minimise resource consumption, reflecting a steadfast commitment to environmentally responsible design.
Manufactured in Europe, Ceralife taps are made from Diamatec brass, a durable alloy engineered to resist stress corrosion, enabling thinner wall designs that reduce raw material usage while maintaining strength. This innovative material also improves production efficiency, enabling Ideal Standard to recycle 100% of its brass waste in-house while consuming 15% less energy, helping to lower the carbon footprint. Diamatec brass also enhances manufacturing consistency and precision, ensuring every tap meets
the highest standards of uniformity and quality.
Ceralife taps incorporate Ideal Standard’s leading technology to enhance efficiency, durability, and ease of use. The FirmaFlow® ceramic disc cartridge ensures lasting reliability, tested for over 500,000 cycles to provide more than a decade of smooth operation for a family of four. BlueStart technology reduces energy consumption by limiting unnecessary hot water use, lowering CO₂ emissions and household costs. EcoFlow regulators maintain a flow rate of just 3.8 l/min, conserving water without compromising performance. Practical details such as the SmartShine finish for lasting brilliance on chrome
taps, EasyFix for straightforward installation, and a click waste system for effortless operation further enhance the user experience.
Roberto Palomba commented, “With Ceralife O and C, we wanted to create designs that feel natural and effortless, with forms that complement the way people interact with water every day. These taps bring a sense of balance and simplicity while delivering the highest standards of functionality and sustainability.”
Sven Ullrich, Executive Vice President Marketing, Product Management and R&D at Villeroy & Boch, commented, “Ceralife O and C perfectly complement our existing portfolio, reinforcing the strong design identity we have developed in collaboration with Roberto Palomba over several years. They effortlessly infuse any bathroom with contemporary design and eco-friendly innovation, standing as a testament to our commitment to combining performance, aesthetics and sustainability.”
Ceralife O taps are already available, while Ceralife C launches in April 2025, with selected models arriving in autumn.
Pictures to download:
https://cs.villeroy-boch.com/o...
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The Villeroy & Boch Group is one of the global leaders in premium dining & lifestyle, as well as bathroom and wellness products. Founded in 1748 and headquartered in Mettlach, Germany, the company stands for innovation, design and quality. With its strong brand portfolio including its two main brands Villeroy & Boch and Ideal Standard, the Group has more than 12.000 employees and is present in around 140 countries worldwide.
