Press release —
Bathroom Trends 2027: Between Sensory Calm and Expressive Design
Bathroom Trends 2027: Between Sensory Calm and Expressive Design
Villeroy & Boch and Ideal Standard explore how tactile surfaces, visual clarity and individual accents are shaping bathroom design
In 2027, the bathroom is increasingly becoming a space for personal expression. Tactile surfaces and rounded forms appeal to the senses, while balanced colours and clear shapes create visual calm. Individual colours and expressive design elements add personality. Villeroy & Boch and Ideal Standard interpret these developments through their distinct design identities, showing how emerging trends can inspire individual bathroom concepts.
Sensory Surfaces, Soft Forms
Textured surfaces, gentle curves and matt materials bring a new sensory dimension to the bathroom. The focus is on details that appeal not only to the eye but also invite touch. At Villeroy & Boch, Artis Sense combines expressive washbasin shapes and colours with tactile surface finishes.
Ideal Standard embraces this softer design language with i.life O. Its rounded, harmonious contours create a gentle aesthetic, complemented by Finesse bathroom furniture in Matt Ash Blue, whose ribbed fronts add texture and depth.
Visual Clarity Through Colour and Design
Visual calm is not achieved through minimalism alone, but through the considered interplay of colours, shapes and details. A balanced design creates a sense of openness and allows individual elements to stand out without overwhelming the space.
Villeroy & Boch explores this approach with Antao. Soft shades such as Almond, Morning Green and Stone White give the bathroom a calm, natural character. Combined with flowing, nature-inspired forms, they create a cohesive overall look.
At Ideal Standard, Ipalyss embodies a clean, understated aesthetic. Its thin-walled washbasins and fine edges lend a sense of lightness, making them a versatile addition to different bathroom concepts
Colour as an Expression of Personality
The thoughtful combination of colours and finishes offers new possibilities for individual bathroom design. Villeroy & Boch's Skyla collection embraces this approach with a wide choice of colours and finishes. The bathroom furniture is available in shades including Soft Green, Dark Berry and Marine Blue. Chrome or Matt Black fittings complement the look, while ceramics in White Alpin or matt Stone White provide a calm counterpoint. This allows for a variety of combinations, from subtle tonal schemes to bold contrasts.
Ideal Standard also uses colour to create individual accents. Alu+ fittings in Rose or Bronze can be coordinated with the wider bathroom scheme, adding a distinctive touch to the overall design.
Statement Pieces with Character
Individual elements are increasingly shaping the character of the bathroom. Expressive fittings, distinctive materials and sculptural forms create focal points and give a space its own identity.
With its Vea fitting collection, Villeroy & Boch demonstrates how fittings can become design statements. Inspired by the aesthetics of classic perfume bottles, the collection features finely faceted details. Depending on the finish, the control knob features a ceramic inlay in Pure Black for Matt Black or White for Chrome, creating a coordinated look between the fittings and ceramic elements.
At Ideal Standard, La Dolce Vita makes a statement with its signature curved design language. The freestanding bath becomes a sculptural centrepiece, while asymmetrical washbasins and tall, rounded countertop basins with tulip-like silhouettes bring a distinctive character to the bathroom.
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The Villeroy & Boch Group is one of the global leaders in premium dining & lifestyle, as well as bathroom and wellness products. Founded in 1748 and headquartered in Mettlach, Germany, the company stands for innovation, design and quality. With its two main brands Villeroy & Boch and Ideal Standard, the Group has about 12.000 employees and is present in around 140 countries worldwide.
