A new take on flowers: Fleur

Modern, bold and surprisingly different: With the new Fleur collection, Villeroy & Boch is reinventing floral patterns and presenting flowers as a timeless design element. As a result, abstract, graphic floral patterns meet clear, streamlined shapes. With a hitherto unseen look, four vibrant colours and countless mix & match versions, the collection adds a pure zest for life to your table. The focus on the essentials and the loving attention to detail give Fleur an irresistible appeal.

A bouquet of flowers, as individual as your own personality

Every table arrangement with Fleur is as unique as a bouquet of flowers. The complete collection in four vibrant shades – Cassis, Soleil, Green and Blue – makes your dining room shine and creates an atmosphere packed with energy and warmth. The wide range of colours and products inspires you to give free reign to your creativity using a mix & match approach and to put together individual arrangements, which perfectly accentuate your own style and mood. Be it reduced to a single colour or as a bold combination of the entire palette: Every day sees the creation of a new, attractive table landscape, which ranges with ease from classically elegant to cheerfully playful. The three serving pieces – large and small bowls and the platter – are particular eye-catchers, which each combine three of the four colours and, as a result, are suitable for each individual arrangement. This means that Fleur always creates a harmonious atmosphere, promising relaxing moments with friends and family.

Reinvention of the floral pattern

Flowers invite you to rediscover the beauty of blooms. Villeroy & Boch has a long tradition of floral patterns: from the realistic representation of watercolour blooms to the abstract and graphic flowers, which now adorn the plates. Drawing on its history and with Fleur, Villeroy & Boch is revolutionising floral patterns and combining the classic elegance of flowers with a sophisticated design language, which is as modern as it is timeless. Made from high-quality premium porcelain, the collection is proving to be entirely suitable for everyday use and exceptionally durable – a bouquet of flowers, which gives joy for many years and never loses any of its freshness.

Photos to download: https://cs.villeroy-boch.com/o...